Episode 60. Theories on Marketing During A Pandemic, Consumer Behaviour & Big Foot

Esplicito Episode 60. Theories on Marketing During A Pandemic, Consumer Behaviour & Big Foot

0 0 8 mesi fa
New Theory Radio...the only show where marketing and Big Foot go hand and hand.

For this week's episode, host Nav Nanwa taps into his marketing background and welcomes Associate Professor Mandeep Malik from the DeGroote School of Business (McMaster University). The two of them talk about how brands are addressing the COVID-19 crisis, and the shift in consumer priorities. They also share some theories as to what the marketing world will look like post-pandemic.

As well, Nav welcomes ... Maggiori informazioni

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